Sales Management | Sales Techniques

The Elements Of Sales Efficiency & Effectiveness You Need To Know

As a sales manager you need to ensure that the “selling ship is ready to sale”.   Many managers end up shuffling paper around their desks and reading emails while team fundamentals are left unattended.  Have a look at the following chart and ask yourself whether you have clarity and definition around each of the items.  In times of crisis your company will push you towards sales efficiency which is a paradox because it’s during difficult times that you should be focusing on sales effectiveness.  Knowing this phenomenon will give you a head start in preparing your answers to the inevitable questions.  During times of plenty use your resources to get both sides of equation in shape because both contribute to sales excellence.

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