Sales Management | Sales Techniques

About Craig Williams

About Craig Williams . .

Craig Williams is the Founder and Principal of  DWP Consulting and author of The Fly Factors, a book which explains proven strategies for achieving industry leading sales and highly engaged sales teams.

Craig has consulted to both small businesses and large multinationals including companies known for their considerable focus on marketing and sales excellence. His work has covered many industries and sectors.  Craig has particular expertise with complex products and services, longer sales cycles and highly competitive markets.  His biggest successes are achieved via up-skilling sales teams and managers with a focus on closing sales faster, reducing the length of sales cycles, increasing product and service differentiation, protecting margins and increasing customer perceptions of value.  Craig’s coaching and training distills the very best sales techniques and sales management, including principles of consultative selling, refining the sales funnel, best practice customer relationship management, negotiating skills, optimal lead generation, prospecting, team building and sales process.

Craig has a Masters in Business Administration, a Masters in E-Business, a Bachelors of Science, a Bachelors of Arts with Honours, a Certificate in Heath Economics and a Certificate IV in Training & Assessment and he is a Fellow of the Australian Marketing Institute.

Craig lives and works in Melbourne Australia.

A few of the companies Craig has assisted . .