Craig Williams is the Founder and Principal of DWP Consulting. DWP has consulted to many business sectors and assisted all types of selling organisations from SMEs to multi-nationals. A key focus is up-skilling sales teams and sales managers for improved sales results and enduring employee and customer engagement. Areas designed to quickly improve sales results include closing deals faster and reducing the length of the sales cycle, increasing product and service differentiation, protecting margins and increasing customer perceptions of value. World-class coaching and training workshops as well as one on one intensives are based on the very best sales and sales management principles. These include techniques for consultative selling, methods for optimising the sales funnel, best practice customer relationship management, advanced negotiating skills, easier prospecting and lead generation and matching effective and efficient sales process to the unique characteristics of the business, its products or services and its market.